Will Bank // Cabelo Blindado

CLIENT. Will Bank ROLE. Animation, Compositing


 

Cabelo Blindado is part of a campaign of rebranding by the fintech meupag! turning into will bank.

“Evoluwill” is a way of playing with the word “evoluiu” which translates into “evolved” in English. They also used a very known song in Brazil to promote their new identity

 

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logo animation explorations

logo animation explorations

final logo animation

final logo animation


credits

client: Will Bank

studio: Dirty Work Factory

directed by Oito Olhos (Christopher Rocha e Pedro Fernandes)

illustration: Bruno Petito, Bernardo França

animation: Gustavo Miaciro, Jefferson Lima Rocha

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