Salesforce - New Emojis
CLIENT. Salesforce
STUDIO. Thinkmojo
ROLE. Creative Development, Storyboard, Design, Animation
TOOLS. After Effects, Blender
Salesforce created a new collection of emojis designed to bring a little more personality to everyday work conversations. I had the chance to help turn that idea into a playful animated piece, working with the team from the very first ideas through to the final animation.
With no initial script, the only brief was to make a cool hype video to showcase the launch of the new emojis for the Salesforce brand.
A lot of the early work was about asking what stories we could tell with the emoji library. Instead of just throwing a bunch of emojis on screen animated on a cool way, how should the emojis interact? What kind of rhythm would make the piece feel playful?
Once we had a direction, we started translating the ideas into sequences.
Storyboarding helped us figure out the structure of the piece, how the different moments connected, and where the animation could have the most impact.
From there, we developed styleframes to establish the visual direction and explore different way of how the new emojis could be presented within the Salesforce brand world.
And then, my favorite part: making everything move, mixing 2D and 3D assets
Credits
Client: Salesforce
Studio: Thinkmojo
Director: Yann Lhomme, Seb Lhomme
Producer: Amy Cox
Art Director: Gustavo Miaciro, Fernanda Maria Acosta
Storyboard: Gustavo Miaciro
Animation: Gustavo Miaciro, Dustin Bankford, Matteo Carmosino
